Microsoft, Alphabet, Amazon and Meta spent about $400 billion on capital expenditure in 2025 and guided to between $720 and $745 billion for 2026. That comes to roughly $1.1 trillion in two years, most of it for AI data centers. The public argument is mostly about chatbots: whether they write well, whether they make things up, whether they take office jobs.
I think we are watching the wrong screen. The chatbot is the demo. The bet pays off in robots, and we should fear them more than AI. AI lives in the abstract. Robots live in the physical world where our lives happen.
You can close a chatbot’s tab, but you can’t with your house. The EPA’s national activity survey found that Americans spend 87% of their time inside buildings and another 6% inside vehicles. Your health, sleep and safety depend on those buildings: the heat works in January, the air conditioning works in August, the water runs clean, the roof holds. A bad chatbot wastes an afternoon. A dead furnace during a cold snap sends people to the hospital.
Investors see this. Robotics startups raised $15 billion in 2025, more than in the 2021 peak, and $18.8 billion in 2026 before September. Figure AI raised money at a $39 billion valuation. Goldman Sachs found that the cost to build a humanoid fell about 40% in a single year, against the 15 to 20% its analysts expected. In September 2026 the bank raised its forecast for humanoid shipments in 2035 to 6.5 million units, more than four times its earlier call.
The prices are already small. Unitree lists its R1 humanoid at $5,900 and its G1 at $13,500. 1X takes orders for NEO, a household humanoid, at $20,000 or $499 a month, with deliveries scheduled for 2026. Tesla targets $20,000 to $30,000 for Optimus at scale. The median HVAC technician in America earns $61,010 a year before benefits. A machine that costs a third of that once, and works nights and weekends, does not need to match the technician. It needs to handle the routine calls.
No humanoid today can braze a copper line in a crawl space, and the first machines on the job are not humanoids at all. Husqvarna launched 13 robotic mowers that need no boundary wire in 2025. Robot vacuums sit in 15% of American homes. Dusty Robotics’ printers marked out 91 million square feet of construction layout, and JLG bought the drywall-finishing robot Canvas in January 2026.
Payroll tells you which trades go first. Census data shows wages eat 42% of revenue at janitorial firms, 36% in pest control, 33% in landscaping, and 27% in plumbing and HVAC, before benefits and payroll taxes. A robot saves its owner the most where labor is the largest cost and the work repeats. Cleaning and lawn care come first. The skilled trades follow as the machines learn to handle a furnace or a water heater that looks slightly different in every basement.
Mom-and-pop shops will not be the ones buying these machines. The Census counts 107,004 plumbing and HVAC contractors in America, and 63% of them take in under $1 million a year. The owner of a shop like that spends the week on people: finding technicians, training them, keeping the good ones, covering when someone calls in sick. The business runs on the culture that owner builds. A robot fleet calls for different skills: raising capital, buying hardware in bulk, and spreading the cost of software across thousands of jobs.
Private equity has those skills, and it already owns a growing share of the trades. PE firms bought nearly 800 HVAC, plumbing and electrical companies between 2022 and late 2024, according to PitchBook. In HVAC services, about half of the deals in 2026 had a financial sponsor behind them. Apex Service Partners, built by Alpine Investors, made 60 acquisitions in 2025 alone and brings in more than $3 billion a year across 75 brands. Apollo bought a stake in May 2026 at a reported $10 billion valuation. KKR owns Neighborly and its 28 brands. Apax owns Authority Brands, the parent of Mister Sparky and Benjamin Franklin Plumbing.
The owners are ready to sell. Half of American employer-business owners are 55 or older, and baby boomers own about 2.9 million firms that employ 32 million people. Many of those owners do not have a child who wants the business. For most of them, a fund offering cash at retirement is the best offer they will get.
Right now the roll-ups run into one limit: technicians. Apex says it trained more than 8,000 of them. The Bureau of Labor Statistics projects about 155,000 openings a year for HVAC mechanics, plumbers and electricians combined, mostly to replace workers who retire. A fund can buy a hundred companies but cannot hire people who do not exist. Robots remove that limit, and the company with the most machines wins. The neighborhood shop loses its one advantage: the skilled crew its owner knew how to keep.
Pest control shows where this ends. Spraying a perimeter is repeatable route work, and the industry consolidated long ago: 15 firms take 41% of all pest control revenue in the United States. In plumbing and HVAC, 338 firms take 27%. Robots turn more of the trades into route work.
We watched machines do this once before. American farms peaked at 6.8 million in 1935. The tractor and the combine did more than replace farmhands. They paid off for whoever could spread the cost of a machine over the most acres, so farms grew and their number fell. By 2025, 1.865 million farms remained, averaging 469 acres against 155 in 1935. Farm work fell from 41% of the American workforce in 1900 to 1.9% in 2000. Today 5% of farms produce half the value of everything grown.
The pitch to homeowners will be lower prices, and at first that will be true. A fleet with no overtime, no turnover and no callbacks can undercut a small shop, and the small shops will close or sell. Medicine shows what happens next. Anesthesia groups backed by private equity raised prices 26% after acquiring practices, against 12.9% for groups without PE money. In nursing homes, PE ownership raised patient mortality by 11%. The FTC sued a Texas anesthesia roll-up in 2023 over price increases worth tens of millions of dollars a year. A roll-up competes on price until its competitors are gone. After that, it answers to its fund.
The loss I worry about most is the path up. The median plumber earns $63,800, well above the $50,980 median for all American jobs, without a college degree. The trade also offered a route to ownership: apprentice, journeyman, then a truck with your own name on the door. A large part of the working middle class climbed that way. A robot does not quit to start a competing shop. When a fund owns the fleet, the path tops out at fleet supervisor, and the profit from keeping American homes livable goes to the fund’s investors instead of to the owner down the street.
I see no individual fix for this. A plumber cannot outspend Apollo, and telling tradespeople to learn robotics repeats the advice given to farmhands in 1940. The fixes are policy: antitrust review that treats a hundred small acquisitions as one merger, and financing that lets retiring owners sell to their own employees instead of to a fund. Neither exists at scale today.
AI changes what we read and write, and we can walk away from a screen. Robots change who owns the places we live in, and we cannot walk away from those.
Sources
- 2025 capital expenditure: Amazon $128.3B, Alphabet $91.4B, Meta $72.2B, Microsoft $64.6B (fiscal 2025); 2026 guidance of $720–745B combined after Q2 earnings. Company filings, compiled by MLQ News, August 2026. mlq.ai; see also CNBC, February 6, 2026. cnbc.com
- 87% of time in enclosed buildings and about 6% in enclosed vehicles; N=9,386. Klepeis et al., “The National Human Activity Pattern Survey (NHAPS),” Journal of Exposure Analysis and Environmental Epidemiology 11(3), 2001. pubmed
- Robotics startups raised $15B in 2025 against $14.1B in 2021, and $18.8B in 2026 to date. Crunchbase News, 2026. crunchbase.com
- Series C above $1B at a $39B post-money valuation. Figure AI, September 16, 2025. figure.ai
- Humanoid manufacturing cost fell from $50K–250K to $30K–150K, a 40% decline in one year, against an expected 15–20%; 2035 forecast of 1.4M units. Goldman Sachs, “Humanoid robot: The AI accelerant,” 2024. goldmansachs.com. September 2026 revision to 6.5M units by 2035, as reported by 24/7 Wall St. 247wallst.com
- Humanoid prices: Unitree R1 $5,900 and G1 $13,500, US store list prices as of September 24, 2026 unitree.com; 1X NEO $20,000 or $499/month, first deliveries scheduled for 2026 1x.tech; Tesla Optimus target of $20,000–30,000 at scale, a stated goal with no preorders, per the Motley Fool, September 2026 fool.com
- HVAC mechanics and installers: 440,900 jobs, median pay $61,010, about 40,600 openings a year. Plumbers: 510,600 jobs, median $63,800, about 42,000 openings. Electricians: 821,000 jobs, about 72,700 openings. Openings come mostly from replacing workers who retire. U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, 2025 data and 2025–35 projections. HVAC · plumbers · electricians. Median for all occupations $50,980, May 2025, BLS Occupational Employment and Wage Statistics.
- 13 new boundary-wire-free robotic mowers launched in 2025. Husqvarna Group, Annual Report 2025. husqvarnagroup.com
- 15% of Americans own a robot vacuum. YouGov, May 2025. yougov.com
- Dusty Robotics’ first-generation FieldPrinter laid out more than 91 million square feet. PR Newswire, January 23, 2024. prnewswire.com. JLG acquisition of Canvas technology, January 5, 2026. jlg.com
- Plumbing and HVAC contractors (NAICS 238220): 107,004 firms; 63% with receipts under $1M; 338 firms with $100M+ hold 27% of receipts. Pest control (NAICS 561710): 15 firms with $100M+ hold 41% of receipts. U.S. Census Bureau, Statistics of U.S. Businesses, 2022; figures computed by the author from the receipts-size table. Payroll as a share of receipts: janitorial 42%, pest control 36%, landscaping 33%, plumbing and HVAC 27%; payroll excludes benefits and payroll taxes. census.gov
- Nearly 800 HVAC, plumbing and electrical companies bought by private equity since 2022, per PitchBook. Te-Ping Chen, Wall Street Journal, October 12, 2024, as reprinted by the American Investment Council. investmentcouncil.org
- 92 HVAC services deals in 2026 through July, 47 of them sponsor-backed. Capstone Partners, HVAC Services M&A Update, July 2026. capstonepartners.com
- Apex Service Partners: more than $3B in annual revenue, 75 brands, 46 states, more than 8,000 technicians trained. Apollo, May 28, 2026 apollo.com; 60 add-on acquisitions in 2025, Alpine Investors alpineinvestors.com; $10B valuation, per a source quoted by Reuters usnews.com
- Neighborly: 28 brands, acquired by KKR in 2021. franchising.com. Authority Brands, owned by Apax since 2018. apax.com
- 51% of employer-business owners aged 55 or older. U.S. Census Bureau, Annual Business Survey, 2019. census.gov. Baby boomers own more than 2.9M firms employing about 32M workers. Project Equity, “The Small Business Closure Crisis,” 2023. project-equity.org
- Farms peaked at 6.8M in 1935, averaging 155 acres. USDA Economic Research Service, AIB-797 and EIB-12. ers.usda.gov. 1,865,000 farms averaging 469 acres in 2025. USDA NASS, Farms and Land in Farms 2025 Summary, February 2026. usda.gov
- Farm share of the workforce 41% in 1900 and 1.9% in 2000. Dimitri, Effland & Conklin, “The 20th Century Transformation of U.S. Agriculture and Farm Policy,” USDA ERS EIB-3, 2005. ers.usda.gov. Large-scale family farms are 5% of farms and 50% of production value. USDA ERS, Chart of Note, May 2026. ers.usda.gov
- Private equity-backed anesthesia management companies raised allowed amounts 26.0%, against 12.9% for those without PE. La Forgia et al., JAMA Internal Medicine 182(4), 2022. pubmed
- PE ownership of nursing homes raised patient mortality by 11%. Gupta, Howell, Yannelis & Gupta, “Owner Incentives and Performance in Healthcare: Private Equity Investment in Nursing Homes,” Review of Financial Studies 37(4), 2024. nber.org
- FTC suit against U.S. Anesthesia Partners and Welsh, Carson, Anderson & Stowe alleging a Texas roll-up that raised prices by tens of millions of dollars a year. STAT, September 21, 2023. statnews.com